Events

• Green and the New Administration:  More than $60 billion on clean energy investments are built into the Obama Administration's American Recovery and Reinvestment Act.  The plan hopes to revitalize the nation's economy around clean energy technologies and will more than likely raise the profile of green businesses. How will this affect B2B companies, and more importantly - how will it change the way we market and sell?

• The Business Case for "Green":  Hear how one B2B company not only sells sustainability services to clients, but has successfully adopted an intra-company green policy.  Learn how to avoid the pitfalls of "green washing" and how to turn a primarily print-based marketing department into a no-to-low cost "green" marketing machine.

• Authentically "Green": Marketing Starts With Your Brand.  Whether your company is looking at green as a differentiator, or you need some transparency on your sustainable practices, conveying a "green" message is playing a larger part of B2B marketing. How do you integrate green as an element of your brand and convey this in an authentic way?

When
Tuesday, June 30, 2009

Schedule
7:30-8:00am Registration and networking
8:00-8:15am Announcements
8:15-9:15am Speaker presentations
9:15-9:45am Q&A
9:45-10:00am Closing remarks