Wednesday, October 1, 2008 Wednesday, October 8, 2008 Thursday, October 9, 2008 |
Friday, October 31, 2008 Wednesday, November 12, 2008 Wednesday, January 14, 2009 January 26-28, 2009 |
AMA Houston B2B Marketing SIG Presents |
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The Business-to-Business SIG is pleased to present a special two-part seminar to help mid- to senior level marketing professionals integrate marketing and sales and create marketing programs that resonate with their sales teams. These sessions will be presented by Diane Emo, co-developer of the Customer Message Management™ approach for creating more customer-relevant messaging and content for all stages of the buying cycle. Normally available only through the national AMA training series in other cities, AMA Houston is bringing this training to you locally at a drastically reduced cost. Speaker When Where |
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BREAKFAST PART I If we add up all human capital, time and dollars spent on mismatched efforts, we find a huge opportunity to impact our company's ability to differentiate, grow and compete. In this presentation, Ms. Emo will cover the three barometers that can alert your firm to how well sales and marketing functions work together. 1. Lead acceptance: Is your sales force not accepting or acting on the leads you give them? Breakfast Presentation Schedule: Breakfast Presentation Admission Register online for the BREAKFAST at Please keep in mind that no-shows will be billed for this event. Pre-payment will be accepted by credit card. |
WORKSHOP PART II In this special workshop we will review how traditional messaging and marketing fall short in helping customers make decisions about your services. Are your messages too high-level and fail to speak to the customers' challenges? Or are they too low-level and filled with "who we are" and "how much it costs," making it difficult for your customers to see your real value? 85% of a customer's decision to work with your company is based on the conversations they have with you, and your face-to-face message will either elevate your product in importance to customers or be relegated to a commodity. What we need to overcome these challenges is a Message Map that starts and ends with the customer. It is synchronized to the customer buying process and can be used consistently, even in customer conversations. In this session we will use examples and worksheets to practice Customer Message Management™ (CMM). You will walk away with ideas and a plan for developing and using your customer messages. This highly-interactive session uses a case study and real-world customer examples to teach a powerful customer messaging process. We will use a worksheet to help attendees apply the process to their companies, so that they walk away with ideas that can be implemented right away. 1. Learn a Customer Messaging process via case study / examples Half-Day Workshop Schedule: Afternoon Workshop Admission Register online for the WORKSHOP at Please keep in mind that no-shows will be billed for this event. Pre-payment will be accepted by credit card. |
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For questions or comments regarding registering online, please email Robin Tooms. Contact |
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Gold Sponsors
Silver Sponsors
In-Kind Sponsors Interested in sponsoring this event? Contact Angie Gunden. |
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What do you do when Hurricane Ike and a city-wide curfew forces you to cancel the first eight performances of your season-starting sold out show? How do you manage the stranded actors, the lost revenues, your relations with City Hall, and most of all, all those angry customers? David Greiss, Director of Sales & Marketing for Theatre Under the Stars (TUTS) will explain how TUTS handled all this in the aftermath of Hurricane Ike and share what he learned about Marketing In A Crisis. About David Greiss |
When Where Admission & RSVP Paying at the Event Online Registration |
For questions regarding the event, please contact Julia Corinne. Annual Luncheon Sponsors and Getty Images - Official Imagery Sponsor |
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In today's competitive marketplace, healthcare marketers can no longer expect patients to come to a central location. With so many options available, patients may not be willing to travel to the Texas Medical Center. The result is that marketers must bring providers and services to patients. Options include renting clinical space, forming alliances with other facilities or embarking on new construction in nearby communities, neighboring states or other parts of the world. The AMA Healthcare Marketing SIG welcomes a panel of healthcare marketing experts who will present case studies on how to grow market share by bringing healthcare to patients. Attendees will learn Panel Panel Moderator
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When Program Schedule Where Admission & RSVP Paying at the Event Online Registration Please keep in mind that no-shows will be billed for this event. Pre-payment will be accepted by credit card. |
For more information on this event, please contact Becca Castillo, 713.779.4626 Gold Sponsor
Silver Sponsor In-Kind Sponsors |
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Note:
All monthly luncheons are held at the Junior League of Houston, Ballroom (1811 Briar Oaks Lane, Houston, Texas)
Speakers are subject to change in unavoidable circumstances.
