The American Marketing Association’s (AMA) Houston Chapter announced the 26 company finalists and the Houston Zoo as its winner of its 2007 Marketer of the Year at an awards ceremony on Tuesday, February 11, 2008 at the Alley Theatre in downtown Houston.
Over 175 marketers attended the event, which included recognition of all finalists and a keynote presentation from Vince Chirico, Regional Head of Mountain States and Southwest, for Google.
Please also see this Houston Business Journal article.
Marketer of the Year Finalists by Category:
With over 200 nominees in 26 industry categories, a panel of peers, educators and other local marketing leaders selected finalists to represent Houston’s best performing companies, organizations and institutions. This group of category winners all demonstrated how successful organizations use outstanding marketing strategies and tactics to achieve their goals and outperform their competitors.
Education - University of Houston
Automotive - Fred Haas
Energy Exploration/Production - Shell USA
Energy Products/Services - EMS Group
Engineering/Construction Products - Cemex
Engineering/Construction Services - Kellogg Brown & Root (KBR)
Financial/Banking - Amegy Bank of Texas
Financial/Services (non-banking) - PKF Texas
Food Retail/Restaurants - Pappas Restaurants
Food Wholesale - SYSCO Food Services
Healthcare - MD Anderson Cancer Center
Hospitality/Hotels/Venues - Toyota Center
Manufacturing (non-energy) - Igloo Products Corp.
Non-profit Institutional/Arts - Houston Zoo
Non-profit Performing Arts - Alley Theatre
Non-profit Social/Services - Sam Houston Council of the Boy Scouts
Real Estate/Commercial - The Woodlands Development Company
Real Estate/Residential - Houston Association of Realtors
Retail - Gallery Furniture
Services/Business - Administaff
Services/Industrial - Port of Houston
Services/Consumer - Dress for Success
Sports/Entertainment - Houston Texans
Technology Services/Products - BMC Software
Transportation - Continental Airlines
Media - Houston Chronicle
Previous Marketers of the Year: Past recipients of this prestigious award are 2006 winner Weatherford International Inc. and 2005 winner Houston Symphony. When asked what winning the 2006 Marketer of the Year meant to her organization, Christine McGee, Vice President of Marketing at Weatherford International said, "For us, winning the Marketer of the Year was most rewarding, not only because of the public prestige the award carries, but also because of the credibility it has given us with our internal clients."
Thank you to our Marketer of the Year sponsors:
